UK Pet Food launches new strategy to guide a confident, future-ready pet food sector.

UK Pet Food launches new strategy to guide a confident, future-ready pet food sector.

UK Pet Food has today launched its new 2026–2029 Strategy, setting out a clear vision for the future of the sector, for our pets to be the best fed in the world.

Developed in close collaboration with members, the strategy reflects a rapidly evolving sector, shaped by innovation, changing expectations, and a dynamic policy landscape. It sets out how UK Pet Food will continue to provide clarity and direction, supporting a resilient and forward-looking industry.

At the heart of the strategy is a strong mission, to bring the UK pet food industry together to build deep trust and lasting influence, underpinned by a set of values: integrity, community, clarity, progress, and delivery.

Built around three core pillars, nutrition, safety and standards, and sustainability, the strategy provides a focused and practical framework for the organisation’s work through to 2029, while retaining the agility to respond to new challenges and opportunities.

A central feature of the strategy is how UK Pet Food delivers impact through knowledge, collaboration, and influence. This includes strengthening the evidence base for pet nutrition, supporting effective and proportionate regulation, and fostering partnerships across the supply chain and wider food system.

Nicole Paley, Deputy CEO at UK Pet Food, said:

“This strategy sets a clear direction for the years ahead. We are bringing the sector together to turn that ambition into action. In a fast-moving environment, our role is to provide clarity and consistency, helping the sector move forward with confidence while continuing to raise standards and support the health and wellbeing of pets.”

With a clear sense of purpose and a strong foundation in place, UK Pet Food is well- positioned to support the sector through its next phase of development.