Meet the team
We are a small team; all pet owners and all passionate about what we do!
Nicole Paley
Nicole became CEO of UK Pet Food in November 2026, having previously played a leading role in shaping the Association's strategy, communications, sustainability and stakeholder engagement.
As CEO, Nicole leads the Association's strategic direction, working closely with members, the team and wider stakeholders to strengthen UK Pet Food's voice and influence. She is passionate about championing a responsible, innovative and sustainable pet food industry, ensuring UK Pet Food remains a trusted, science-led voice and a strong advocate for its members.
At home, Hebe the cat is happy for Nicole and her family to share her house.
- Email:
- [email protected]
- LinkedIn:
- https://linkedin.com/in/nicole-paley-bb5b906/
Donna Holland
Donna is our Head of Technical & Regulatory Affairs, with over 30 years working in the pet food industry. Previously her focus within manufacturing has been on the industrialisation and technical developments of new products and process, always ensuring pet food safety, quality, and compliance.
With UK Pet Food Donna will look after all technical and regulatory issues, acting as an intermediary between Government and the industry, and providing advice to members. Donna co-ordinates the technical and regulatory working groups at UK Pet Food as well as the quarterly Technical Review Committee.
- Email:
- [email protected]
- LinkedIn:
- https://linkedin.com/in/donna-holland-552764/
Sara Hormozi
Sara has an MSc in Animal Nutrition and is the principle link between UK Pet Food members and universities and the veterinary professionals. Following her graduation with a BSc in Zoology (2007) Sara worked as a veterinary assistant in a small animal practice in her native Iran, advising pet owners and assisting vets during treatments, operations and dental procedures. Since joining UK Pet Food in 2011, she served the organisation in a number of different roles, introducing new initiatives to benefit members, pet professionals and pet owners. Sara oversees all scientific communications and educational initiatives, including running conferences and trainings, speaking at external events, designing educational resources and advising members . Sara is a proud parent to Levin, a handsome Shetland sheepdog!
- Email:
- [email protected]
- LinkedIn:
- https://linkedin.com/in/sarah-hormozi-ukpetfood/
Michael Bellingham
Michael joined UK Pet Food in 2004 and served as CEO for 22 years, playing a central role in shaping the Association and strengthening its voice and influence across the industry.
In November 2026, Michael stepped into the role of Senior Advisor, continuing to support UK Pet Food on specific projects and providing expertise and guidance during the leadership transition.
Before joining UK Pet Food, Michael worked in both retail and food trade associations in the UK. In 2000, he moved to Brussels to lead a European cereals association, focusing on international trade issues.
Michael has a degree in Politics from Durham University and an MA in European Studies from South Bank University. Michael and his family share their home with the lovely Tessa, a schnoodle.
- Email:
- [email protected]
- LinkedIn:
- https://linkedin.com/in/michael-b-ab8b4715/
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