How to avoid misleading advertising
A collaboration between UK Pet food and the Advertising Standards Authority (ASA)
This Bespoke training will delve into misleading advertising with guest speakers;
- Sophie Marchant, Copy Advice Executive
- Isabel Lucas, Compliance Executive
Misleading Advertising
Overview
- What do the ASA consider as ‘misleadingness?’
- How do we assess misleadingness?
- Misleading by action, omission and substantiation
Exaggeration
- What do we mean by exaggeration?
Substantiation
- What evidence is required to support marketing claims?
- When do we require this evidence?
Comparisons
- What are the rules on comparisons and comparative claims?
For some background you can read their article for the top tips for avoiding misleading advertising - Six top tips to avoid misleading advertising - ASA | CAP