The event will be held at the spectacular Stationers’ Hall, Ave Maria Lane, London EC4M 7DD on Wednesday 27th November 2024, from 0945-1630
In a world where information is abundant yet often misleading, how do we ensure pet owners are equipped with the truth?
The annual Pet Food Industry Convention brings together the brightest minds and leading experts in veterinary science, nutrition, and communications to tackle our industry's challenges today.
AGENDA FOCUS:
Scientist, writer, and broadcaster Dr Adam Rutherford will focus on the megatrend of misinformation and what we can do to tackle fake news and bad science.
Vet and Influencer Cat Henstridge will highlight her work in the digital world to challenge misinformation. Why do particular messages gain such traction, and how do we address it?
Underneath it all is our powerful bond with our pets and our desire to provide the best care possible.
From understanding human behaviour to the psychology behind decision-making, our speakers will provide a fresh perspective on communicating effectively in a "post-truth" era.
FULL AGENDA released on 27 SEPTEMBER.
Please note there is a delegate fee of £160 plus VAT which is payable via Eventbrite.
If you would like to purchase via invoice, please contact [email protected], Please book your ticket for the event by 12pm on Monday 18th November 2024.
