PFMA is aware of the recent study by a student at Nottingham University Vet School using DNA testing to identify protein sources in pet food and comparing this with the information provided on the pet food label. We very much welcome this study and the opportunity to talk about pet food labelling as it highlights a common and very reasonable misunderstanding of how pet food labelling legislation works. We hope with this additional background we can help clarify and explain some of the outcomes of the research.
